Airtel's Digital Marketing Strategies

Airtel’s Digital Marketing Strategies: A Detailed Case Study

Airtel has been an important catalyst in India's reforms as the leading telecommunications company. If you are someone looking to learn more about Airtel's digital marketing strategies? This detailed case study provides in-depth information about Airtel's digital marketing strategies. Read further to know more about the marketing strategies of Airtel.
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Airtel is a name that links millions of people in India with millions of people all over the world. This telecom juggernaut is currently one of the most reputable brands in the industry. Nothing short of inspiring can be said about the company’s modest journey from a regional operator restricted to the city of Delhi to the second largest mobile provider in the Asia-Pacific region.

This report is a case study of Airtel, an Indian telecom juggernaut. The report will cover the company’s history, its website, and its digital marketing strategies.

About Airtel

Airtel is the brand name of Bharti Airtel Limited, an international telecommunications services provider with headquarters in New Delhi. It runs operations in 18 nations in South Asia, Africa, and the Channel Islands.

Depending on the operating country, Airtel offers voice, fixed-line Internet, 2G, 3G, 4G, 4G+, and 5G mobile services. 

Additionally, Airtel deployed its VoLTE technology in all Indian telecom circles. In both India and the rest of the world, it is the second-largest mobile network operator. In the first-ever Brandz ranking by Millward Brown and WPP plc, Airtel was ranked as the second-most valuable brand in India.

Founder

Sunil Bharti Mittal founded Bharti Airtel in 1984. 

History

The two biggest passive infrastructure service providers for telecom services in India are Bharti Infratel Ltd and Indus Towers Ltd. Bharti Tele-Ventures Ltd, the predecessor company to Bharti Airtel Ltd, was formed in 1995. Bharti Telecom Ltd., an Indian firm that was incorporated, promoted the business. With effect from April 24, 2006, Bharti Tele-Ventures was renamed Bharti Airtel Ltd. in order to better reflect the company’s brand essence and the nature of its business activities.

Airtel’s SEO Strategies

Airtel’s Website Strategies

Airtel’s website has an authority score of 67 and receives 15.7 million organic search traffic. In addition to that, they receive 847K worth of paid search traffic and over 1.2 million backlinks

airtel digital marketing strategies -DA

www.airtel.in

Airtel’s On-page SEO Strategies

Airtel posts multiple blogs monthly to ensure its website is updated. Most of their blogs are instructional and “How-tos.” Their blogs consist mainly of text and generally do not include images or infographics. 

airtel digital marketing strategies - Blog

Airtel’s Off-page SEO Strategies

Off-site ranking factor optimization entails raising search engine and user perceptions of a site’s popularity, relevance, trustworthiness, and authority. The Airtel website receives 14 million monthly visitors and has 354K optimised keywords.

airtel digital marketing strategies - DA

The graph below shows that following a large decrease in November 2021, the number of backlinks to Airtel’s website has steadily increased.

airtel digital marketing strategies - backlinks

There have always been more new hyperlinks to Airtel’s website than there have been lost ones, except in May. As you can see in the graph above, this led to the incline of Airtel’s backlinks.

airtel digital marketing strategies - new and lost domains

The top category contributing to Airtel’s backlinks is internet and telecom and business and industry. Computers and electronics, jobs and education, and arts and entertainment are the other sorts that all contribute equally.

Airtel’s Social Media Strategies

Airtel’s Instagram Strategies

Airtel’s Instagram page (@airtelindia) has over 525K followers and 1,534 posts as of July 2022. 

airtel digital marketing strategies - instagram page

These are the different kinds of posts you can find on their profile. 

Influencer collaborations: At present, Airtel is running a campaign and is involving influencers like Piyush Bhagat to do the dance challenge. 

airtel digital marketing strategies - instagram influencers post

Promotional posts: They also post innovative ways to promote their product. 

airtel digital marketing strategies - instagram promotional post

Special day posts

airtel digital marketing strategies - instagram post 2

Airtel India’a Instagram engagement rate is 0.06% and receives an average of 283 likes and 44 comments on each of their posts.

airtel digital marketing strategies - instagram engagement

Airtel’s Facebook Strategies

Airtel’s Facebook page has over 1 lakh followers and likes as of July 2022. Their content on Facebook is similar to what they post on Instagram. 

airtel digital marketing strategies - twitter

Airtel’s Google Ads Strategies

Airtel also uses many paid methods to get more traffic to its website. You can see the following paid keywords that Airtel has bid on in the table below. 

airtel digital marketing strategies -paid keywords

As you can see in the table below, the volume of their keywords stands at 590 and faces a 79% keyword difficulty. Additionally, most of the traffic comes from India. 

airtel digital marketing strategies -ads keyword

Take a look at the sample text ads Airtel uses. 

airtel digital marketing strategies

Airtel’s Target Audience

Airtel uses a variety of advertisements to primarily target seniors and people in the 15 to 25 age range. It also targets the mass category of low-income young urban social people. From elites to non-elites, Airtel supports everyone through its business and financial programmes. While taglines like “one-touch Internet” appeal to Gen X and elders, jingles like “Har Ek friend Jaruri Hota hai” and “Jo Tera hai, Wo Mera hai” for Gen Z have worked beautifully for them.

Airtel’s Best Campaigns

1. Airtel 4G girl

In order to showcase the data and speed features of 4G services, Airtel introduced the well-known 4G Girl campaign in 2016 when it launched its 4G services in India.

2. Airtel’s Sab Kuch Try Karo, Fir Sahi Chuno

Airtel has released a rather audacious advertisement in which they implore its users to test out alternative network services before making their own judgments in light of their findings.

Conclusion

To protect and enhance the company’s reputation in the digital market, Airtel used these strategies. You’ve come to the perfect place if you want to develop a digital marketing strategy for your company.

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What do you think of Airtel’s online marketing tactics? Please leave your comments with your ideas!

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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