Airtel-digital marketing strategies and case study

Case Study: Airtel’s Digital Marketing Strategies [Download PDF]

Airtel has been an important catalyst in India's reforms as the leading telecommunications company. Are you looking to learn more about Airtel's digital marketing strategies? This detailed case study provides in-depth information about Airtel's digital marketing strategies pdf/ppt, social media, ads data, and revenue. Read further to know more about the marketing strategies of Airtel.

Table of Contents

Airtel is a name that links millions of people in India with millions of people all over the world. This telecom juggernaut is one of the industry’s most reputable brands. Nothing short of inspiring can be said about Airtel’s Digital Marketing Strategies & company’s modest journey from a regional operator restricted to the city of Delhi to the second-largest mobile provider in the Asia-Pacific region.

This report is a case study of Airtel, an Indian telecom juggernaut. The information will cover the company’s history, website, and digital marketing strategies.

About Airtel

Airtel is the brand name of Bharti Airtel Limited, an international telecommunications services provider with headquarters in New Delhi. It operates in 18 nations in South Asia, Africa, and the Channel Islands.

Depending on the operating country, Airtel offers voice, fixed-line Internet, 2G, 3G, 4G, 4G+, and 5G mobile services.

Additionally, Airtel deployed its VoLTE technology in all Indian telecom circles. In both India and the rest of the world, it is the second-largest mobile network operator. In the first-ever Brandz ranking by Millward Brown and WPP plc, Airtel was ranked as the second-most valuable brand in India.


Sunil Bharti Mittal founded Bharti Airtel in 1984.

Sunil Bharti Mittal- CEO Bharti Airtel
Sunil Bharti Mittal- CEO Bharti Airtel


The two biggest passive infrastructure service providers for telecom services in India are Bharti Infratel Ltd and Indus Towers Ltd. Bharti Tele-Ventures Ltd, the predecessor company to Bharti Airtel Ltd, was formed in 1995. Bharti Telecom Ltd., an Indian firm that was incorporated, promoted the business. From April 24, 2006, Bharti Tele-Ventures was renamed Bharti Airtel Ltd. to reflect better the company’s brand essence and the nature of its business activities.

Airtel planned to go global with the acquisition of Zain Telecom of Africa, and that’s when Airtel felt the need to change its logo.

Airtel- Old Logo
Airtel- Old Logo
airtel new logo

Airtel- New logo

The new logo seems to have taken inspiration from none other than Zain Telecom’s logo if we consider the circular design with the text of the brand.

Airtel’s SEO Strategies

Airtel’s Website Strategies

Airtel’s website has an authority score of 67 and receives 15.7 million organic search traffic. In addition to that, they received 847K worth of paid search traffic and over 1.2 million backlinks

Airtel website DA, digital marketing strategies and case study

Airtel’s On-page SEO Strategies

Airtel posts multiple blogs monthly to ensure its website is updated. Most of their blogs are instructional, comparison, and updates about their plans & products. Their blogs mainly consist of text, “How-tos”, plans, pricing, and detailed information about the topics covered. 

Airtel digital marketing strategies and case study-blog

Airtel’s Off-page SEO Strategies

Off-site ranking factor optimization raises search engine and user perceptions of a site’s popularity, relevance, trustworthiness, and authority. The Airtel website receives 14 million monthly visitors and has 354K optimised keywords.

Airtel website DA, digital marketing strategies and case study

The graph below shows that following a large decrease in November 2021, the number of backlinks to Airtel’s website has steadily increased.

airtel digital marketing strategies - backlinks

There have always been more new hyperlinks to Airtel’s website than there have been lost ones, except in May. As you can see in the graph above, this led to the incline of Airtel’s backlinks.

Airtel digital marketing strategies new and lost domains

The top category contributing to Airtel’s backlinks is the internet and telecom and business and industry. Computers and electronics, jobs and education, and arts and entertainment are the other sorts that all contribute equally.

Airtel-digital marketing strategies and case study-referring domain

Airtel’s Social Media Strategies

Airtel’s Instagram Strategies

Airtel’s Instagram page (@airtelindia) has over 557K followers and 1,643 posts as of November 2022. 

Airtel digital marketing case study and strategies Instagram page

These are the different kinds of posts you can find on their profile. 

Influencer collaborations: At present, Airtel is running a campaign and is involving influencers like Piyush Bhagat to do the dance challenge. 

Airtel-digital marketing case study & strategies- Instagram influencers marketing post

Promotional posts: They also post innovative ways to promote their product. 

Airtel digital marketing strategies- Instagram promotional post

Airtel Special day posts

Airtel-digital marketing strategies & case study- Instagram special day post

Airtel India’s Instagram engagement rate is 0.06%, receiving an average of 283 likes and 44 comments on each post.

Airtel-digital marketing strategies-Instagram engagement rate

Airtel’s Facebook Strategies

Airtel’s Facebook page has over 1 lakh followers and likes as of July 2022. Their content on Facebook is similar to what they post on Instagram. 

Airtel India- Facebook marketing strategies and case study

Airtel Case Study- Recent Facebook Stas

Airtel India’s Facebook progress graph shows the data of the number of likes and talking about Airtel on the platform from the past year.

Airtel India recent case study- Facebook stats summary

Airtel Twitter Strategies

Airtel’s Twitter page has over 1.3M followers and uses Twitter to roll out its plans & update. It also considers its customers’ views & provides instant support.

Airtel- Twitter marketing strategies and case study

Airtel’s Google Ads Strategies

Airtel also uses many paid methods to get more traffic to its website. You can see the following paid keywords that Airtel has bid on in the table below. 

Airtel digital marketing strategies-paid keywords

As you can see in the table below, the volume of their keywords stands at 590 and faces a 79% keyword difficulty. Additionally, most of the traffic comes from India. 

Airtel-digital marketing strategies ads difficulty & keyword

Take a look at the sample text ads Airtel uses. 

Airtel digital marketing case study, strategies and sample text ads

Airtel’s Target Audience

Airtel uses a variety of advertisements to primarily target seniors and people in the 15 to 25 age range. It also targets the mass category of low-income young urban social people. From elites to non-elites, Airtel supports everyone through its business and financial programmes. While taglines like “one-touch Internet” appeal to Gen X and elders, jingles like “Har Ek friend Jaruri Hota hai” and “Jo Tera hai, Wo Mera hai” for Gen Z have worked beautifully for them.

Airtel’s Case Study – Best Campaigns

1. Airtel 4G girl

In order to showcase the data and speed features of 4G services, Airtel introduced the well-known 4G Girl campaign in 2016 when it launched its 4G services in India.

2. Airtel’s Sab Kuch Try Karo, Fir Sahi Chuno

Airtel has released a rather audacious advertisement in which they implore its users to test out alternative network services before making their own judgments in light of its findings.

Bharti Airtel Revenue from Financial Year 2013 to 2022 (in Billion Indian Rupees)

Airtel continued to gain market share in the 4G segment. It added 17.8 million 4G customers in Q2. Its 4G customers now account for 64 per cent of its user base and also gained handsome revenue.

Airtel revenue
Source- Statista

The average monthly data usage per customer rose to 20.3 gigabytes (GB), against 19.5 GB in the previous quarter.


To protect and enhance the company’s reputation in the digital market, Airtel used these marketing strategies. You’ve come to the perfect place if you want to develop a digital marketing strategy for your company.

As the first agency-style training facility in the world, Digital Scholar provides online digital marketing courses to aspiring marketers, business owners, students, and anybody else who wants to succeed in the digital sphere. Call Digital Scholar right away at +91 9513632705 to discover more about the company and your options.

What do you think of Airtel’s online marketing tactics? Please leave your comments with your ideas!

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