Top 20 AI Tools for Content Writing

Is it really true that artificial intelligence (AI) has rewritten the content creation industry? Or is it just hype? Can it actually boost efficiency, creativity, and productivity? For bloggers, marketers, and business owners, the question is: Can AI tools for content writing truly simplify workflows and improve content quality? Join us as we investigate the top 20 AI tools for content writing and see if they live up to their promise.

What are AI Tools for Content Writing?

AI tools for content writing leverage natural language processing (NLP) and machine learning algorithms to aid in creating, editing, and optimising content. These tools are beneficial for:

• Producing high quality text
• Strengthening grammar and readability
• Boosting SEO optimisation
• Automating repetitive writing tasks

Incorporating AI tools into your content strategy allows you to save time while ensuring high standards of quality and engagement.

The Top 20 AI Tools for Content Writing

A. AI Writing Assistants

1) ChatGPT as a Writing Assistant

ChatGPT, developed by OpenAI, is an advanced AI language model that utilises deep learning to understand and generate human-like text. Analysing vast datasets produces coherent and contextually relevant responses, making it a versatile tool for both creative and practical writing tasks, including generating drafts and refining existing content.

Access & Pricing:

• Available directly through OpenAI with free and paid “ChatGPT Plus” options.
• Integrated into various third-party writing tools with diverse pricing structures.
• For current OpenAI pricing, visit: openai.com/chatgpt

Key Features:

• Produces natural-sounding text.
• Demonstrates contextual understanding.
• Adapts to different writing styles.
• Offers adaptable writing assistance.
• Facilitates iteration and refinement of text.

2) Jasper AI as a Writing Assistant

Jasper AI is a writing tool powered by artificial intelligence that assists users in producing various types of content, such as marketing copy, blog articles, social media posts, and more. It employs powerful machine learning techniques to create unique and captivating text based on user prompts and templates. Jasper AI is particularly geared towards automating the content creation workflow for businesses and marketers.

Access & Pricing:

• Jasper AI operates on a subscription-based model with various plans that offer different features and word generation limits.
• Pricing varies depending on the plan selected, typically with options for individuals, teams, and enterprises.
• For current and detailed pricing information, visit: jasper.ai

Key Features:

• Offers a wide range of templates for different writing tasks.
• Creates original content based on user prompts and inputs.
• Generates content in various languages.
• Allows teams to work together on content creation.

3) Copy.ai as a Writing Assistant

Copy.ai is a tool that uses artificial intelligence to assist users in creating various types of written content, including marketing copy, digital ads, and blog posts. Utilising machine learning generates original and compelling text tailored to user inputs and existing templates. The goal of Copy.ai is to make the copywriting process easier and faster for both businesses and individuals.

Access & Pricing:

• Copy.ai offers a freemium model with a free trial and paid subscription plans.
• Paid plans offer increased word generation limits and access to advanced features.
• Pricing varies based on the chosen plan, adapting to different user needs.
• For the most up-to-date pricing information, visit copy.ai
  

Key Features:

• Provides a library of templates for various copywriting tasks.
• Produces original and engaging text based on user inputs.
• Offers tools for generating headlines, product descriptions, social media content, and more.
• Supports a wide range of languages.
• Tools to help manage and organise content creation.

4) Writesonic as a Writing Assistant

Writesonic is a writing tool that leverages AI to create different types of content, such as marketing copy, blog posts, social media updates, and digital advertisements. It draws on artificial intelligence to generate unique and engaging text based on user inputs and templates. Writesonic aims to simplify the content creation process for businesses and individuals, raising efficiency and productivity.

Access & Pricing:

• Writesonic offers a freemium model with a free trial and paid subscription plans.
• Paid plans offer varying levels of access to features and word generation limits.
• Depending on the plan selected, prices change to accommodate various user requirements.
• For the most up-to-date pricing information, visit writesonic.com

Key Features:

• Allows users to tailor the AI’s writing style to match their brand’s voice.
• Helps optimise content for search engines.
• Provides a wide range of templates for various writing tasks, including blog posts, ads, and product descriptions.
• Supports content generation in multiple languages.

5) Rytr as a Writing Assistant

Rytr is an AI writing tool designed to help users create various content, including blog articles, ad copy, emails, and social media posts. It uses artificial intelligence to generate unique and engaging text based on user inputs and selected use cases. Rytr aims to make the content creation process easier and faster for individuals and businesses alike.

Access & Pricing:

• Rytr offers a free plan with limited monthly character generation.
• Paid subscription plans provide increased character limits and access to advanced features.
• The cost varies based on the plan selected to meet various usage requirements.
• For the most current pricing details, visit: rytr.me

Key Features:

• Offers a wide range of use cases and allows users to select different tones of voice.
• Includes a built-in plagiarism checker.
• Helps optimise content for search engines.
• Supports content generation in various languages.

B. AI Content Optimisation Tools

6) SurferSEO (Surfer AI) as a Writing Assistant

SurferSEO is a comprehensive SEO tool suite that incorporates Surfer AI, an AI writing tool focused on generating SEO-friendly content. Surfer AI evaluates search engine results pages (SERPs) and uses natural language processing (NLP) to create content that aligns with user search intent. This tool is designed to help users produce content that ranks effectively in search engines.

Access & Pricing:

• SurferSEO operates on a subscription-based model with various plans.
• Surfer AI utilises AI credits, which are included in some plans and can be purchased separately.
• Pricing varies depending on the chosen plan and the amount of AI credits needed.
• For detailed and current pricing, please visit surferseo.com

Key Features:

• Generates content that is optimised for specific keywords and search intent.
• Analyses top-ranking pages to provide data driven content recommendations.
• Helps create optimised content outlines.
• A tool that rewrites AI text to sound more human.
• Instantly integrates with SurferSEO’s content editor for real-time optimisation.
• An in-app AI writing assistant that helps with editing, rephrasing, and refining content.

7) Frase as a Writing Assistant

Frase is a platform aimed at helping users generate SEO-friendly content through AI research and writing help. It evaluates top-ranking search results to offer data-informed insights, allowing users to develop content that matches search intent. Frase seeks to make the content creation process more efficient, particularly for those concentrating on SEO.

Access & Pricing:

• Frase operates on a subscription based model with various plans.
• Pricing varies depending on the chosen plan and the features included.
• For detailed and current pricing information, please visit: frase.io

Key Features:

• Analyses SERPs to provide content recommendations. Aids in the creation of content and outlines that are optimised for SEO.
• Generates content based on SERP analysis and user inputs. Provides tools for refining and optimising generated text.
• Automates the research process by analysing top-ranking pages. Provides insights into relevant topics and questions.
• Provides a content editor that integrates the AI tools and SERP information.
• Allows users to use Phrase AI writing tools anywhere on the web.

8) Clearscope as a Writing Assistant

Clearscope is a content optimisation platform that incorporates AI to assist users in crafting high-quality SEO content. It examines search engine results to offer practical insights, helping users with keyword usage, content organisation, and optimisation. 

Clearscope aims to boost content relevance and improve search engine rankings. Although it doesn’t directly generate content, it significantly strengthens the content creation process through AI.

Access & Pricing:

• Clearscope operates on a subscription-based model.
• Pricing varies depending on the chosen plan and the features included.
• For detailed and current pricing information, please visit: clearscope.io

Key Features:

• Analyses SERPs, provides keyword recommendations, and scores content.
• Analyses search intent and create outlines.
• Maintains content relevance.
• Works with Google Docs, WordPress, and Microsoft Word.
• Tracks content effectiveness.

9. MarketMuse as a Writing Assistant

MarketMuse is a platform that capitalises on AI to improve content strategy and optimisation. It examines content, keywords, and search engine results to deliver insights based on data for creating and refining content. 

MarketMuse aids users in establishing topical authority, pinpointing content gaps, and developing content that meets search intent. Although it offers AI support for content briefs, its primary focus is holistic content strategy and optimisation rather than direct content creation.

Access & Pricing:

• MarketMuse operates on a subscription-based model with various plans
• They offer different tiers that increase in features and data access.
• For detailed and current pricing information, please visit: marketmuse.com

Key Features:

• Uses AI to identify relevant topics and build topical authority.
• Provide empirical recommendations and score content based on SERP analysis.
• Identifies gaps and generates detailed content briefs.
• Analyses competitor’s strengths and weaknesses.
• Analyses and audits content inventories.

10. Grammarly as a Writing Assistant

Grammarly is an AI writing assistant that goes beyond checking grammar and spelling. It provides thorough feedback on clarity, conciseness, tone, and style and has recently introduced generative AI features to help with draughting, revising, and refining your writing. Grammarly’s mission is to improve communication effectiveness in various writing scenarios.

Access & Pricing:

• Grammarly offers a free version with basic grammar and spelling checks.
• Grammarly Premium provides advanced features, including style suggestions, tone detection, and plagiarism checks.
• Grammarly Business offers team based features, including style guides and brand tone settings.
• Grammarly has also added generative AI features to the premium plans.
• Pricing varies depending on the plan and subscription length.
• For detailed and current pricing information, please visit: grammarly.com

Key Features:

• Corrects errors in grammar and spelling.
• Improves sentence structure, word choice, and clarity with tone detection and adjustments.
• Assists with draughting, brainstorming, summarising, and rephrasing content.
• Identifies potential plagiarism by comparing text to a database.
• Allows users to adjust the tone of their writing.
• Works with various platforms, including browsers, desktop apps, and mobile devices.

C. AI Content Research & Idea Generation

11. BuzzSumo as a Writing Assistant (Content Research & Outreach)

BuzzSumo is a content intelligence platform that aids users in uncovering trending topics, analysing how content performs, identifying key influencers, and monitoring brand mentions. It helps users understand what connects with audiences, essential for shaping content strategy and creation. Moreover, BuzzSumo has added AI capabilities to its media outreach tools to enhance the effectiveness of pitches.

Access & Pricing:

• BuzzSumo offers various subscription plans with different features and usage limits.
• Pricing varies depending on the chosen plan, which is suited to individuals, small businesses, and enterprises.
• They provide different tiers with varying levels of access to data and features.
• For detailed and current pricing information, please visit: buzzsumo.com

Key Features:

• Find trending topics and high-performing content.
• Analyses performance and identifies gaps.
• Find influential authors and social media users.
• Connects with journalists and helps with email pitches.
• Tracks brand mentions and industry trends.
• Searches customer questions online.

12. Semrush AI Writing Assistant

Semrush AI Writing Assistant is a content generation tool powered by AI that assists users in creating diverse types of content, including website copy, blog posts, social media updates, and ad copy. It offers a wide range of tools to support various writing tasks.

Access & Pricing:

• The AI Writing Assistant is a Semrush app.
• Semrush provides a free trial for the AI writing assistant.
• There is a monthly fee for this tool.
• For detailed and current pricing, visit: semrush.com

Key Features:

• Over 75 AI-driven content generation tools.
• Plagiarism checker.
• The tone of voice and creativity level adjustments.

13. NeuralText as a Writing Assistant

NeuralText is a platform that implements AI to enhance content creation and optimise SEO, making the content marketing process more efficient. Here’s a summary of its main features and functions: NeuralText is designed to assist users in producing high-quality, SEO-friendly content quickly. It integrates AI writing support with SEO tools to facilitate content creation activities.

Access & Pricing:

• NeuralText operates on a subscription-based model with different plans.
• These plans offer varying access levels to features, word generation limits, and other resources.
• You can find the pricing information on the neuraltext.com website.

Key Features:

• Provides keyword suggestions and organises them into clusters.
• Identifies key competitor topics and strategies.
• Analyses SERPs for insights offers keyword research, and optimises content readability.
• Generates detailed outlines based on SERP analysis.
• Integrates with Google Docs, upcoming WordPress and Shopify plugins, and Google Search Console.

14. Narrato AI as a Writing Assistant

Narrato AI serves as a vast content workspace that uses AI to enhance the entire content creation journey. Here’s a summary of its essential features: Narrato AI is dedicated to providing a well-rounded platform for content creation, featuring AI assisted generation, optimisation, collaboration, and workflow management.

Access & Pricing:

• Narrato offers tiered subscription plans, including a free tier.
• It is best to visit the Narrato website to get the most up-to-date pricing information: narrato.io

Key Features:

• Publish directly to social media and CMS.
• Team collaboration and workflow management.
• Brainstorming and strategy content planning.
• Hire freelance writers.
• Generate content from CSV files.

15. GrowthBar as a Writing Assistant

GrowthBar is an AI tool for SEO and content creation aimed at helping users generate content that is optimised for search engines and enhances their online presence. It merges AI writing technology with practical SEO tools to aid in creating, optimising, and strategically planning content. The tool is designed to make producing content that achieves high rankings in search results easier.

Access & Pricing:

• GrowthBar operates on a subscription-based model and also offers a free trial.
• They provide different subscription tiers with varying features and usage limits.
• For the most current and detailed pricing, visit growthbarseo.com

Key Features:

• Generates SEO-optimised content and provides AI writing tools.
• Creates content roadmaps and organises content creation.
• Provides SEO insights in Google search results with Chrome Extension.
• Enables team collaboration on content creation.

D. AI Tools for Automated Content Creation

16. Articoolo

Articoolo is a content generation tool powered by AI, designed to simplify the process of creating written material. It specialises in producing unique text based on keywords or topics provided by users. The tool aims to assist users in quickly generating articles, summaries, and other written content.

Access & Pricing:

• Articoolo offers both pay-as-you-go packages and subscription plans.
• This allows users to choose a pricing model that best suits their content needs.
• Pricing varies depending on the number of articles or the subscription level.
• Visit articoolo.com to get the most up-to-date pricing information.

Key Features:

• Generates original articles based on user-supplied keywords or topics.
• Aims to simulate human writing through its algorithms.
• Offers a feature to find relevant images for generated content.
• Facilitates direct publishing of generated content to WordPress PlugIn.
• Focuses on producing unique content to avoid plagiarism.

17. Wordtune

Wordtune is an advanced writing assistant that increases your writing beyond just grammar checks. It employs sophisticated algorithms to rephrase sentences, clarify your message, and modify the tone of your content, which helps increase reader engagement.

Key Features:

• Sentence rewording and paraphrasing.
• Tone adjustment for various writing styles.
• Grammar and style corrections.
• Sentence expansion and shortening.
• Integrations with popular online platforms.

Pricing:

• Wordtune offers a free version with limited features and paid subscription plans for advanced capabilities. 
• For detailed and current pricing information, please visit: wordtune.com/pricing

18. QuillBot

QuillBot is a powerful tool that uses AI for paraphrasing and summarising. It is designed to assist users in rewriting and improving their written material. It relies on advanced natural language processing to rephrase sentences and paragraphs while maintaining the original meaning. In addition to its paraphrasing capabilities, QuillBot offers features that enhance writing structure, improve clarity, and ensure grammatical accuracy, making it an essential writing aid.

Key Features:

• Paraphrasing tool with multiple modes (Standard, Fluency, Creative, Formal, Shorten, Expand).
• Summarise to condense lengthy texts.
• Grammar and Plagiarism checker.
• Citation generator.
• Co-writer AI tool and Word flipper.

Pricing:

• QuillBot offers paid subscription plans with unlimited access and advanced features and a free version with limited functionality.
• For detailed and current pricing information, please visit: quillbot.com/pricing

19. Anyword

Anyword is an innovative AI copywriting platform that uses predictive analytics to evaluate engagement. It offers more than just essential text generation; it provides data-driven insights to help users gauge how well their content performs. Analysing historical trends and audience preferences, Anyword generates compelling copy to maximise conversions and improve overall marketing effectiveness.

Key Features:

• AI copywriting generation for various marketing materials (ads, emails, social media, etc.).
• Predictive performance scoring to assess copy effectiveness.
• Multiple analytical copy variations.
• Target audience persona generation.
• Brand voice customisation.

Pricing:

• Anyword provides a range of subscription plans with pricing based on features and usage suited to various business requirements.
• For detailed and current pricing information, please visit: anyword.com/pricing

20. AI-Writer

AI-Writer is a content-building tool that uses advanced AI technology to create full-length articles based on topics or headlines provided by users. It researches and compiles information from various online sources by adopting deep learning algorithms, resulting in unique and coherent articles. The goal of AI-Writer is to accelerate the content creation process, allowing users to efficiently produce articles for a wide range of needs.

Key Features:

• Full-length article generation from topics or headlines.
• AI research and content synthesis.
• Citation and source verification.
• Ability to export generated articles.

Pricing:

• AI-Writer operates on a subscription-based model with different plans offering varying numbers of articles per month.
• For detailed and current pricing information, please visit: ai-writer.com/pricing

How to Choose the Best AI Tool for Content Writing

When it comes to selecting the right AI tool for your content writing needs, there are several key factors to consider to ensure you make the most informed decision:

1. Budget and Pricing:

• Determine your budget and whether you require a free tool or are willing to invest in a premium solution.
• Assess the value provided by the tool’s features against the cost to find the tool that best suits your needs and budget.

2. Usability and Integration:

• Look for a tool with an intuitive, user-friendly interface that smoothly integrates with your existing content creation workflow and other tools you use.
• Consider the learning curve and the overall ease of use, as this will impact the efficiency and productivity of your content writing process.

3. Feature Set:

  Evaluate the specific features offered by the AI content writing tool, such as:

• SEO optimisation: Ability to generate content optimised for search engines
• Grammar and style checking: Ensures content quality and accuracy
• Topic research and ideation: Provides inspiration and insights for content creation
• Automated writing: Generates initial drafts and outlines to kickstart the writing process

4. Industry Fit:

• Assess how well the AI tool aligns with your industry’s specific requirements and nuances or content type, depending on its marketing, blogging, technical writing, or another domain.
• Some tools may be better suited for certain types of content, so ensure the tool’s capabilities match your content needs.

By considering these factors, you can find the AI content writing tool that aligns with your budget, workflow, content needs, and specific industry requirements. Moreover, using a mix of AI tools can address different parts of the content creation process, from brainstorming to optimisation.

The Future of AI in Content Writing

Rapid advances in AI technology are causing a significant shift in the content creation industry. Here are some key trends that will influence the future of content writing:

1. Advanced AI Models for Human Like Text

Future AI models will be able to produce text that closely resembles human writing, improving the quality and authenticity of AI generated content. As AI generated content becomes more advanced, it will see wider adoption across various industries, transforming how content is created and consumed.

2. Greater Ethical Considerations

There will be a stronger focus on ethical issues, such as transparency about AI content, accountability, and addressing potential biases in AI algorithms. We can expect the establishment of regulatory frameworks to guide the use of AI in content creation, ensuring it aligns with societal values and standards.

3. AI-Human Collaboration

The future will witness more collaboration between humans and AI systems, leveraging the strengths of both, like AI’s efficiency and human creativity, resulting in more effective and engaging content. This partnership will lead to higher-quality content that merges human insight with AI’s capability to process and analyse large amounts of data.

4. Improved AI SEO Tools

More advanced AI SEO tools will be developed in the future, giving content producers a better grasp of search engine algorithms and facilitating more efficient work optimisation. These tools will offer personalised optimisation strategies tailored to specific content types and target audiences, boosting visibility and engagement.

Conclusion

AI tools for content writing have transformed the way content is created, edited, and optimised. Whether you need assistance with SEO, grammar, idea generation, or full-length article creation, there’s an AI tool to suit your needs. By tapping into these 20 AI tools, businesses and writers can boost productivity, increase content quality, and stay ahead in the digital world.

Adopt AI writing to work smarter, not harder!

FAQs Related to AI Tools for Content Writing

1. What is the best AI tool for content writing?

The best tool depends on your needs. Jasper AI and Writesonic are great for content generation, while Grammarly and SurferSEO help optimise.

2. Can AI replace human writers?

AI tools enhance efficiency but lack creativity and emotional depth. Human oversight is crucial to ensuring high-quality content.

3. Are AI writing tools good for SEO?

Yes, many AI tools like SurferSEO and Frase help optimise content to rank better on search engines.

4. Do AI content tools work for long-form articles?

Yes, tools like Jasper AI, Writesonic, and AI-Writer generate long-form content efficiently.

5. What are the limitations of AI in content creation?

AI-generated content may lack originality, emotional intelligence, and deep subject-matter expertise, requiring human intervention for refinement.