What our experts say
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Brands Our Trainers Have worked and Consulted with
Course Highlights
Study Under the Guidance of Sorav Jain
24+ Certifications
Guaranteed Internship
100% Placement Assistance
Live Case Studies
Industry Connect
Access to Freelance Marketplace
15+ Advanced Modules
Free Hosting for a Year
Ad Budget Allocation
Qualified Faculty Of Practitioners
Conducive Ambience
1-Year Access to Course Material
Updated Course
Feedback Session
Our classes don’t just stop at the mentioned timetable hours. But every week, the designated trainer meets the students over a training session personally or over a call and gives feedback on the work done & clarifies any doubts the students might have
Community Support
Be a part of a community that is filled with like-minded people wired with similar objectives and the passion to learn. You will be a part of the biggest Digital Marketing Q & A group that consists of amateurs, professionals, and some of the biggest names in the Digital Marketing industry.
Trainers
We are only as good as our team. We are happy to have associated with such Subject matter experts who don’t just bring their subject expertise but also share our core values and vision.
Founder & CEO of echoVME
Sorav Jain needs no introduction. He founded and successfully runs echoVME Digital, and is the leading Digital Marketing Trainer at Digital Scholar. His experience speaks volumes about his training calibre. A session with him is all you need to get started with your journey in Digital Marketing!
The Landing Page & Quora Expert
Rishi is as interesting a person as his niches. An expert in building landing pages that attract and sell, and a Quora expert, he is also an entrepreneur and a Digital Marketer who is on a mission to train and help coaches and consultants successfully set-up their business online. His classes are nothing short of interesting and engaging!
WordPress and SEO Expert
Karthikeyan heads the Development Team at echoVME. Having been in the industry for over a decade, he is the go-to person at echoVME for any website and SEO needs. Learn the tricks shining on Google and ranking on top of the SERP from the best here at Digital Scholar!
Content Specialist
Ashutosh is a published writer, who heads the Content Team at echoVME. With a soft corner for words, and speciality in blogging, social media content and script writing, Ashutosh is an expert in writing and the technicalities of the field. Learn to up the quality of your brand’s communication and the art of persuasion through great content in his sessions!
Social Media Marketing Expert
Charulatha is an enthusiastic social media professional with 5 years of experience in the field. She now steers the Social Media team at echoVME Digital, Chennai, handling clients and the team seamlessly. With Charu, it is not about just learning theory, it is about engaging in activities, discussion of case studies, and practical implementation of social media theories.
Instagram Specialist
Always on the look-out for the newest trend, feature and formats, Ruchi is the go-to Instagram person at echoVME. She has been part of the echoVME family for four years and now heads the Social Media team, pushing them to do exceptionally well in terms of content, posts and strategy. Learn the nitty-gritty of Instagram from the best here, at Digital Scholar!
Facebook Ads Specialist
While Facebook can be a drop in the ocean of Digital Marketing Advertising, Thanveer’s knowledge in Facebook ads is ocean-deep. With more than 5 years of experience in the Digital Ads field, Thanveer has worked with a wide range of clients across the globe. Learn about the A-Z of Facebook Advertising from the expert himself!
Google Ads Expert
Marketing is all about bringing people together to create a strong connection with the brands, and Mary Monica does a fine job in it. With marked experience in the field of digital marketing, she has great skills to invoke all the trainees in running Google ads, analysing marketing strategy, B2B SaaS marketing and much more.
Agency Pitching Expert
Nikhil is the Business Development Head at echoVME, and the man behind the many amazing clients there. A shrewd and a spontaneous professional who knows how to get clients on board, at any given opportunity, Nikhil is excellent in strategically building pitches that clients love! Learn the art of pitching to a client from the Master himself.
Soft Skill Trainer
Arockia is an experienced soft skill trainer and a placement officer at Digital Scholar. Get trained and learn how to tackle questions and get placed in the organisation of your dreams!
Ecommerce Expert
E-commerce holds great growth potential today, and at Digital Scholar, we have Siddharth Pal who knows in and out of the box in terms of digital marketing and e-commerce development. With commanding experience in various sectors of digital marketing and running a unique sportswear brand, Siddharth Pal has excellent knowledge to spill.
Twitter Specialist
Ashini, a social media specialist by profession, is a 280-character-Queen! She is an expert in marketing both content and brands on Twitter! Join to get into the world of Twitter marketing, for it holds great potential for brands to grow!
Guest Lecturers
We bring you world’s leading subject matter experts who have their niche carved in the field of Digital. We have 20+ star trainers on board who will not only help you with various digital subjects but also transform your lives forever. These industry veterans have trained over 10,000+ people through various platforms and are now coming together under Digital Scholar to kickstart your journey.
Founder, Managing Director of Be Positive 24
Abhishek Shah, founder and managing director at 'be positive 24', an award-winning branding and film company. He has a plethora of interests and is a management and strategy advisor. The fact that he is a writer and a life coach as well is an added benefit to draw the Scholar's attention towards his lecture.
Co-Founder of Scion Social
Siddharth Rajasekar, the co-founder of Scion social, has come a long way. His thirst for never-ending learning and passion for freedom is astounding. He has great knowledge to share with the scholars in niche picking and making the best out of digital. His mentoring guest lecture will add tremendous value.
CEO of PixelTracks
Deepak Kankraju, CEO of PixelTracks and is a renowned digital marketer. He has great experience in running Facebook ads and can share great tactics and insights on the same. He has the reputation of handling a fortune 500 companies as his clients. He is also a TEDx speaker, and his lecture will be nothing short of a treat for the scholars.
Founder of Internet Moguls
Avi Arya, founder of internet moguls, an award-winning digital marketing agency. He is a leading micro-video mastery expert and has commanding skills to share on the same. He is credited for creating a 100 million dollar revenue for his clients. He is willing to convey a lot of insights on social media, digital marketing and revenue generation.
Co-Founder of PixelTrack
Sanjay Shenoy, Co-founder of PixelTrack digital, a renowned agency. He has the ability to put across marketing techniques in simpler ways and helps provoke the marketer in everyone. He will teach the Scholars the art of creating engaging content and SEO optimization at its best.
Founder of Digital Pratik University
Digital Pratik is the founder of Digital Pratik University. He is a leading digital marketing expert who provides insights on personal branding and digital marketing coaching. He has great values to add to make brands stand out and create a great connection with the audience through contextual content marketing and digital automation. Scholars will have a lot of techniques in digital marketing to take away from his guest lecture.
CEO of Pragmites Consulting
Gaurav Gurbaxani, CEO of pragmites consulting, internet consulting. Gaurav Gurbaxani is known for his skills in generating international leads for freelancing and is willing to share the knacks for the same. His lecture is nothing short of highly driving and optimistic for young freelancers.
Founder CEO of AffloSpark
Kulwant Nagi, founder and CEO of afflospark, a creative marketing agency. He is a leading blogging and content writing expert who will pave the way for budding bloggers to reach their ideal stage in blogging. His guest lecture will spill a lot of insights for the scholars and bring out the bloggers in them.
Strategist at White Rivers Media
Mithesh Kothari, strategist at white rivers media. Mithesh Kothari believes that customer engagement and understanding is the key to greater marketing and has great expertise in the field. He specialises in various digital marketing sectors like social media outreach, brand positioning and much more. There is a lot to take away from his lectures.
Are You Ready To Build Your Digital Future?
Curriculum In Depth
Our curriculum is co-created with industry leaders to match highest strategic expectations of global businesses. After being in the industry for over 15 years, we have meticulously crafted the curriculum to develop a successful digital marketer in 22nd century. We follow industry execution style to prepare every individual ready to start their journey from day one of our digital marketing course.
MODULE 1
Orientation and Fundamentals of Marketing
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- Understand the role of digital with respect to traditional marketing media mix strategies.
- Understand customer decision journeys, customer personas, and audience tribes.
Develop a digital vision and goal for you by learning about the new digital marketing framework. - Evolving a balanced digital communication strategy between traditional and digital media.
- Advertising Promotions in the Digital Age.
MODULE 2
Personal Branding
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Personal branding refers to the process of establishing your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and purpose. You will never be able to differentiate from your competitors if you don’t work on your personal brand. Become the only logical choice with our proven personal brand training that has helped many students stand out from the crowd and get organic clients and sales.
Learn how to:
- Create a winning personal brand strategy that aligns with the ultimate desire of your dream clients
- Polish your social media profile and optimise your bio to drive maximum eyeballs
- Identify your Niche using our NICHE ACCELERATOR training and also how to be fully engaged and manage your energy more skillfully online
- consistently generate content and re-purpose it for different social media channels using our 60-days content calendar template which will help you scale up your online presence
Tools Covered:
60 Days Content Calendar
MODULE 3
CONTENT WRITING
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Consumers perceive content as a feed to their otherwise occupied mind. When they see your website, they should be convinced enough to open your website and make a purchase or take any of the CTAs. Writing is an art by itself and it is important to write persuasive content to see a positive conversion rate. In this module of Content writing, you will learn the following,
- What is Content Writing and how it contributes to your website?
- What is SEO based content writing?
- Content Research and Planning
- Keyword research and its density
- How to insert the right keywords at the right places in your content
- Flow & Coherence
- Discovering your niche
- Understanding various online content tools
- What is Plagiarism and how to avoid it?
- Automating emails
- Google My Business
- Building a strong social media presence
- Using various social media tools
- Monetizing your writing
MODULE 4
WORDPRESS
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Whether you’re a freelance designer, entrepreneur, employee for a company, student, or looking for new ways to make money— this module gives you an immensely valuable skill that will enable you to either – make money on the side or create a full-time income or save tons of money by not getting scammed in paying lakhs for building a website. WordPress developers have options. Many developers make a generous living off of creating custom WordPress themes and selling them on websites like ThemeForest. Freelance designers and developers can also take on WordPress projects and make an extra $1,000 – $5,000+ per month. This module helps you exactly how to get started and become an awesome website developer without actually learning coding.
You will learn:
- To choose your domain name and why it is important
- How to choose right hosting service for your website
- How to install a wordpress blog without the help of any web developer
- 10 must have things when you need to set up in your wordpress blog
- 10 must have SEO plugins for any wordpress blog to increase your seo ranking
- To customize your theme to make your website more fancy and sexy
- How to publish your 1st blog post with best SEO techniques of 2021
- to link your email tool with wordpress blog to increase your email subscribers
Tools to be covered
Godaddy, Hostinger, WordPress, Rankmath, Mailchimp, Google Search Console,
MODULE 5
SEO
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LEARN & IMPLEMENT search engine optimisation THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES! When your potential customers and site visitors search at Google, does your Website appear in the results? After garnering at least 300,000 unique visitors every year to www.soravjain.com blog, we have developed a 20-step unique framework to crack any blog or website to rank on top of Google’s search engine in the least time possible. At the end of this module you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
- Know what is important in a technical audit and how to start one yourself.
- Boosting SEO with Structured Data Markup
- Be able to optimize on-page content with the right keywords & page structure.
- Understand what a good URL structure is and how you can influence crawl behavior.
- Finding Places to Get Great Links to Your Site
- Know how to use JavaScript frameworks to influence technical SEO.
- Easily create XML sitemaps to help you better understand content & index rates.
- Be skilled at marking up your content with structured data so it can extract entities.
- Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
- Learn Link Building Strategies and get backlinks with over 30+ DA sites without paying.
Tools
For Keyword Research: Google Keyword Planner, Ubersuggest, kwfinder, Answer the public.
For Auditing:
For Speed Test: GTmetrix, Pingdom, Google Developers Tools.
Performance: Semrush, SERP Rank Checker, BackLink Checker, Ubersuggest, Small SEO Tools.
On Page Optimization: Wordcounter, Keyword Density Check, Plagiarism Checker. Off Page Optimization: Back link Auditor, Domain Authority Check.
MODULE 6
Facebook and Instagram Ads
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If you want to become a professional media buyer, then mastering Facebook and Instagram Ads is your first step. You don’t have to literally spend thousands and thousands of dollars on Facebook advertising to see results–if you do it right.
That’s where the DIGITAL SCHOLAR’S method comes in. This award-winning method teaches you exactly how to align your message and objectives throughout the entire new customer digital journey. At the same time, it helps you with increased conversions and decreased costs.
1) Understand the new customer journey so you can properly structure your Facebook ad campaigns for success.
2) Structure a sustainable and scalable Facebook marketing campaign that generates less expensive traffic, leads, and sales while also lowering your risk of an ad account shutdown.
3) Find out what ads perform best with using Split Tests and optimising for the top performing ads to avoid increased costs.
4) Advertise on Instagram platform.
5) Generate leads in two taps with Lead Ads and automate using the tricks taught in automation and sales funnel modules.
6) Target website visitors, Facebook fans or email subscribers Custom Audiences and also Target people who are like your existing customers with Lookalike Audience
7) Drive Ecommerce Sales with Dynamic Ads & Collection Ads
8) Grow Your App with App Install & Engagement Ads
9) Understand End to End Facebook Ads aspects.
Tools:
Facebook Ads Dashboard, Leadzpipe, Pabbly
MODULE 7
Search Engine Marketing
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Learn an amazing framework designed by the Team of Digital Scholar and get a full suite of execution tactics to follow so you’re always running ads that hit the right targets and get you the results you need. Digital Scholar’s Team has spent more than 1,000,000$ over the years for clients on google ads and the team understands what works and how to hit those golden keywords. Google Ads could be your business’ best growth strategy.. You just need to know how to execute your campaigns properly.
This module will teach you a proven, industry agnostic framework that’s guaranteed to help you drive consistent revenue growth at your company or for your clients.
How to
- Set up your AdWords account from scratch
- Understand PPC temperatures – so you can follow the law of conversion intent
- Use keywords to your advantage
- Set up conversion tracking and how to track phone calls from your website
- Track sales, revenue and form submissions using Google AdWords
- Take advantage of competitor reports and customer data in your campaigns
- Increase Quality Score and decrease your cost per click
- Be a master of targeting and A/B split testing
- Find the best optimization routine
- Scale all types of campaigns – so that you can scale up your campaigns after you’ve achieved better ROAS and CPA
Tools
Google Adwords, Keyword Planner, SEMRUSH, Youtube Analytics
MODULE 8
Email Marketing
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Welcome to Email Marketing Course Module that will teach you the top email marketing strategies that we use to gain thousands of new email subscribers every month, and hundreds of thousands of dollars per year in revenue. We maintain a list of over 213,000 people and we know what works in generating revenue out of them.
Too many people just focus on social media these days. But as you’ll see in this module, email marketing has many unique and powerful advantages and why every business should be focussing on building their list, which is going to be absolutely essential for maximizing your success. With this module you’ll be able to:
1) Unleash your email marketing model, which will help you to plan, send and manage your emails to get the best possible results
2) Apply the PROVEN principles for successful emails so that your emails are delivered, opened, read and clicked on
3) Rapidly grow your mailing list to get the maximum number of highly targeted subscribers in the shortest amount of time using the 10+ easy lead magnet ideas we share during the class.
4) Setup autoresponders, email marketing copy that helps you increase your open rates by 3x
5) Get Email Marketing Templates made by Agencies’ best copywriters and just plug and play and get started.
6) Learn how to create your first(or next) ebook in less than 10 minutes, and generate email IDs by the end of the class, you bet?
7) Turn your email campaigns into a data-driven marketing machine that drives results.
8) Avoid errors that email marketers often (still) make.
Tools Covered:
Kirim, Aweber, Zenler
MODULE 9
Automation
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When you step into the field of digital marketing, you will have to work with at least 20 tools on an average. There are a lot of products/Apps that you will use for your business more efficiently and managing these apps together is quite a really tough task. You need to transfer data from one platform to another to keep the work in a flow. Automating the tasks not only makes you more productive, but drastically improves the ROI of your marketing campaigns. In the module, you will learn how to:
1) Connect a lead to an Email marketing platform to SMS tool.
2) Automate replies to google reviews and comments on YouTube.
3) Send automated Emails and SMS for a successful payment as well as for failed payments.
4) Automate pretty much any workflow and connect multiple apps in a single workflow.
5) Create routers and drive various workflows and create intense automation for your use-case.
Tools:
Pabbly, Zapier
MODULE 10
SALES FUNNEL
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Building scalable sales funnels that convert cold traffic into customers should be one skill that every digital marketer should master. We have a dedicated module at digital scholar where you will learn how to master the art of sales funnel and this comes after designing 200+ sales funnels and generating 1crore+ in sales in 3 months for our training programs. Also, the trainer of this module has also been awarded One Comma Club Award by Russell Brunson for building amazing sales funnels.
1) Know how to create sales funnels in order to promote your personal brand, business or organisation
2) Understand the XOTF model & know how to set up a proper TOTF, MOTF and BOTF
3)Use dozens of marketing strategies and proven concepts to generate a positive ROI (return on investment) for your sales funnel
4) Learn the hacks that go on landing pages to upsell, downsell and craft a perfect sales funnel to churn out more money from a visitor.
5) Automate the customer journey and send emailers, SMS and WhatsApp messages to people who opt-in your pages and also learn how to integrate national and international payment gateways to sell your products.
Tools Covered:
Zenler, Swipe pages, Aweber, SMShorizon, Pabbly.
MODULE 11
LinkedIn Marketing
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LinkedIn is the largest business-oriented networking website geared specifically towards professionals. It has over 500 million members, in over 200 countries. LinkedIn gives you the ability to showcase your profile, expertise, recommendations and connections when recruiters and employers use LinkedIn to search for candidates and it also demonstrates credibility in your industry and highlights your achievements. LinkedIn is still the most under-rated social media platform to drive leads and sales and to actually build a powerful personal brand. Fortunately, there is a PROVEN method top sales people, recruiters, and entrepreneurs have been using to schedule appointments with their dream clients for years, and it’s simply by leveraging LinkedIn. Now using LinkedIn to generate leads is, easily and decisively, one of the most effective ways for an individual or business to develop a business relationship with another company.
1) How to optimize your LinkedIn Profile to get 10x more visibility and generate leads.
2) Demystify the most expensive paid ad channel and confidently generate huge ROI from your LinkedIn Ads.
3) Scale your audience, avoid your competition, and build wildly effective retargeting audiences.
4) How to send cold LinkedIn Messages and get a meeting with ANYONE from small, medium, and Fortune 500 companies.
5) Automate leads and sales generation Using LinkedIn Outreach tools.
Tools Covered:
LinkedIn Sales Navigator, LinkedHelp, Expandi.
MODULE 12
The Social media management module
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Social Media has the power to reach the unreachable. It’s one of the easiest ways to reach the masses as 80% of India’s population has access to the internet and are active on Social media. In this module, we will help you get your business socially active.
You will learn:
- The basics of all the social media platforms (Facebook, Instagram & Twitter) – Planning, Strategizing, Scheduling and Promoting.
- Strategies and create a monthly calendar and implement the same for your small/medium or Big business.
- The best performing content types that are tried and tested with big brands
- How to set up all platforms, how to gain followers and the best means to engage them.
- How a non-designer can unravel their designing skills using different tools.
- The importance of #Hashtags and how to make the best use of its reach.
- Local, national and global case studies of brands who have aced the social media game with their viral content.
Tools that you learn – Canva, Unfold, ManyChat, Hootsuite, Buffer, Creator Studio
MODULE 13
Instagram Influencer Mastery
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- Learn the art of growing followers on the most popular social media channels
- Optimize and polish your bio
- Content generation and video making
- Hashtag, Stories and Reels mastery
- Understanding advanced analytics to make informed decisions
Tools Covered
Iconosquare, Flick, Content Studio & Bigvu
MODULE 14
Agency Management
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Your agency starts with your people. We grew Echovme from 3 family members to a 60-person marketing agency and we have been sustaining that for over 8 years, generating a revenue of over 5 million dollars serving 100+ national and international clients. However, our growth has not always been easy. In this module, we cover the mistakes we’ve made and also the templates and the exact process through which we pitch clients, onboard them and sustain them for years to come generating MRR.
- Set your agency up for sustainable growth through the use of agency strategy, financial management, and ultimately, client pitching templates, & sales outreach tools.
- Using our 6-figure client pitching templates, learn the art of crafting perfect offer and charge for your services.
- Learn to draft contracts and set up billing for your clients.
- Learn Industry specific strategies from our experience and get an advantage over your competitors.
Tools Covered:
Hunter.io, smarttask
MODULE 15
International Freelancing
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Take charge of your own career. Find International Clients and learn how to close deals in dollars. Choosing your clients and how to be at the right place at the right time is important. By pushing yourself to produce remarkable work, the clients will start coming to you. This module will help you become an international freelancer as we will help you tie-up with some of the biggest Freelance Marketplaces and help you get your first or next international client. Also, you will be introduced to Digital Scholar’s in house marketplace to connect with 1000s of Entrepreneurs looking for digital marketers across the country.
Learn:
- To setup your professional account on marketplace
- What to charge for your services
- To create contracts and collect payments
- How to find the right team partners to complete the task at hand.
Are You Ready To Build Your Digital Future?
3 Specialisations
These specialisations are created to power your niche and strengthen your Digital portfolio based on industry demand. You can opt-in for any of the following course to suit your goals post completion of the flagship program.
COPYWRITING MODULE
Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition.
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At Digital Scholar, we always say, Copywriting is the atom of Digital Marketing. It is what makes or breaks any marketing campaign.
1) Learn how to structure and write compelling sales copy
2) Understand how to leverage features, benefits and advantages
3) Learn to research and hack your competitors using our novel product research techniques.
4) Exact Science behind writing copies for Ads, Emailers, Sales Pages, Lead Magnets.
5) Apply the power of emotional drivers, even when writing in a B2B environment and master powerful call-to-actions
6) Get Pre-made templates made by our in-house copywriters for you to get started from Day1.
Tools covered:
Trello, swiped.co, amazon, answerthepublic, facebookadslibrary
ECOMMERCE MARKETING MODULE
E-commerce has transformed the way business is done in India. The Indian E-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Much of the growth for the industry has been triggered by an increase in internet and smartphone penetration.
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Learn How you can either market your own physical goods or dropship without having any physical stores or product of your own in a 12-hour intensive module.
Product Research:
1) How to Research Right Products to Sell If you don’t have one.
2) Product Research Spy Tools and Product Pricing Strategies.
Shopify Store Setup:
1) Important Pages to Setups
2) Niche Vs General Store
3) Theme and Important Apps for the store
4) Cart Page optimisation and abandoned cart recovery
Product Fulfilment:
1) Fulfillment methods – Manual or Automation
2) Learn how to fulfill orders without having any physical store
Tools Learnt:
1) Salesource
2) EcomInspector
3) AdvertSuit
4) Adsector
5) Droppoint.site
Making money Online
Affiliate Marketing Industry is one of the fastest-growing industries today. After generating over 100,000$ as affiliate income through affiliate marketing alone, the team of Digital Scholar breaks down on what goes in cracking the affiliate marketing industry in our proven framework.
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- Learn to identify the problems in the market.
- Generate affiliate links and promote using funnels and ads.
- Organic ways to promote affiliate products without making the top mistakes people still do.
- Earn a passive recurring income when you master this module.
- Set up google Adsense
Industry Projects & Case Studies
Run campaigns on various platforms
Create and understand marketing funnels
Understand how to set goals and budgets
Learn to interpret metrics and optimize
What echoVME has done for SPR in the Digital space, is create unique positioning and build successful lead generation campaigns that enables them to gain the desired results. These campaigns are created through a complete funnel based strategy, which is acquiring/building customers base and nurturing them through defined content strategies.
What will you learn:
- How we run campaigns on different platforms?
- The process of acquiring a lead and convert them for premium products
- How to build an aspiring brand
Success Gyan is India’s largest organizer (over 150+)of seminars in personal development. The brand is associated with the world’s elite leaders like Tony Robbins, Robert Kiyosaki, Brian Tracy, Rajeev Talreja and many more. They are committed in bringing worlds best to India and India’s best to the world. global education.
echoVME’s mission was to build Success Gyan’s social media presence and create a credible platform for India through innovate content marketing techniques.
What will you learn:
- Fastest ways of growing audience on social media
- Building a database and techniques of engagement
- Effective ways of using a video for customer acquisition
ChuChu TV is Asia’s largest kids edutainment channel with over 1Billion views and 28million subscribers on YouTube. They are truly a global brand whose characters are loved worldwide. echoVME has been associated with Chu Chu TV since its early days of 0.2Million subscribers. Our goal was to make Chu Chu TV a global brand and increase its brand engagement by 10X.
What will you learn:
- How to develop content for a global audience?
- Techniques to drive massive engagement
- How to increase followers through cross-platform engagement
Paulson’s have become an amalgamation of various lifestyle brands such as Tony and Guy, Jonah’s Bistro, Slam, Essentials, Sultan Biriyani and Provoke. They are one of the largest outlet chains in India. echoVME has been assigned to successfully manage each brand’s individuality and focus on its unique customer base along with thousands of franchise owners. echoVME helps Paulson to build a reliable customer base and achieve sales through aggressive lead generation techniques.
What will you learn:
- How to create a brand persona for a B2C brand
- Understanding audience behaviour towards a lifestyle brand
- How to run lead generation for business chains across multiple locations
Who can Take this Course
Students
A great opportunity for students who have graduated and are looking for a career opportunity that has immense scope.
Professionals
Professionals looking to hone their skills in Digital Marketing and leverage the same to grow their skill sets.
Freelancers
Freelancers looking for an opportunity to earn passive income.
Homepreneurs
People working from home looking to add that extra skill that will help them boost their income.
Entrepreneurs
Entrepreneurs starting their business and looking to scale it through Digital Means.
Career Benefits
Your primary focus is on furthering your career with digital marketing. Here’s how we help you out in that regard:
Student
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- Come up with marketing plans using cutting-edge digital marketing strategies and tools.
- Perform holistic competitor research and analytics to elevate your brand above the competition.
- Have a grasp on maintaining a brand’s online reputation and audience relations.
- Monetize your content effectively through avenues like blogging, etc.
- Expertly leverage various avenues for digital marketing e.g. Email Marketing, Lead
Working professional
If you’re a working professional, digital marketing has ample benefits in store for you.
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- Gives you an additional dimension to planning marketing strategies through digital.
- Understand the nuances of social media as a marketing platform.
- Leverage SEO strategies to put your business on the top of the search engine results, consistently.
- A career avenue that opens up top-level management opportunities.
- Mastering the art of content marketing and growth hacking for effective brand positioning.
Entrepreneur
As an entrepreneur, digital marketing can empower both you as well as your business to:
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- Generate buzz and interest online around your brand with a wide audience.
- Focus your SEO strategies to rake in more leads and sales.
- Optimize avenues such as Google Ads, Social Media and Email marketing to consistently generate quality leads for your business.
- Increase your profits by elevating your ROI through systematic budgets and spends for digital marketing.
- Adapt your marketing strategies online for better traction and engagement.
Homepreneur
If you’re on the journey to become a self-made homepreneur, digital marketing can assist you too!
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- Take control of your marketing with precise brand positioning online
- Give your brand a reach that crosses boundaries
- Generate a source of consistent leads through SEO and SMM to stay above the competition
Offer diverse avenues to connect with your audience through social media, videos and other interactive methods
Freelancer
If you’re a freelancer, digital marketing can be the catalyst for a promising and profitable career for you.
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- Diversify your skillset to offer the complete package of marketing services to clients.
- Gain a keen understanding of the market through analytics and competitor research.
- Come up with marketing strategies to give your services the reach they deserve.
- Expand your business portfolio and target clients with crystal-clear precision online.
Digital marketing offers something for everyone. The question is, how will YOU make use of its power?
Are You Ready To Build Your Digital Future?
Why do we need digital marketing in 2021?
However, it is still a relatively niche pick for students looking for higher qualification.This has led to a huge gap between the demand and supply of skilled experts who are adequately trained for digital marketing positions and agency life.
Why should YOU capitalise on this demand and take up digital marketing?
Cost-efficiency
Analytics
Precision
Growth
ROI
In recent times, the demand for digital has been growing steadily due to the above core points. Parallel to this, the pay scale for digital marketing jobs has also been on the rise. Why? Because of :
a.The rise in scope of digital marketing, b.The base requirement to go digital, c.The need to expand businesses, d.The cost-effectiveness, e.The versatility in monetization, f. The options for freelancing
Digital Marketing Platforms And Tools
Certificates
Course completion certificate from Digital Scholar
Upon completing the 3 months digital marketing course, which involves the conclusion of the entire curriculum and your specializations you will be presented with an esteemed Digital Scholar Course Completion Certificate.
- Network with global experts
- Become part of Scholar learning Hub
- Opportunity to work with Brands and Agencies
Course completion certificate from Digital Scholar
A few top students from the batch who showcases their excellence and consistency throughout the course will get an opportunity to work with a Digital Marketing Agency who is the industry leader in creating digital strategies for many national brands, echoVME Digital. You will get a first-hand experience to work with them, ideate, and accelerate a brand’s growth. The various streams you can utilize while there are content creation, ad campaigns, Social Media Branding, and many more. And upon completion of the internship period, you will be presented with an Internship Certificate from echoVME.
Student Voices
Alka Mehta
Enriching and inspiring experience here at Digital scholar.The team is so passionate and dedicated that makes learning more informative and I look forward to more at Digital scholar..Thank you digital scholar to motivate and keep up the momentum of learning.
Meghna Nichani
Real time in depth learning. Classes are interesting and on point. Love the classroom set up. Good vibe and energy. Learning taken to a new level. So far the best Digital Marketing training centre in Chennai.
Ishika Jain
A very well progressed and managed institute. It covers every basic thing step by step. The
environment is really spacious and comfortable. All the trainers are calm and friendly and always help us for every problem.
Disha Mary
Great trainers, amazing classroom session , awesome guidance. My tutors were Sorav, Karthik, Ashutosh and they were really fantastic.
Raevanth Srivathsa
Excellent ambience to learn . Fun-filled environment from the mentors.. thanks a ton from the team Digital Scholar. Loved learning from you guys.
Bala subramani
Digital Scholar is great place to learn Digital Marketing in Chennai. They provide 3 months
certification course and first hand agency experience. They also guarantee placements assistance and help to understand all the traits of the industry thoroughly.
Ashwini Kankaria
Enjoying the learning process every bit. Under the best trainers. Feels like a digital scholar already. Thank you tons Sourav Jain n team!!!
Life at Digital Scholar
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FAQ's
How is this digital marketing certification different from others?
What kind of certification will I get after completion of this course?
How much time do I need to spend to do well in this course?
We would prescribe 6 hours a week to keep up to date on the course.
What kind of real industry projects are part of this Course? How would these real industry projects help me?
Our education doesn’t stop with the classrooms. We empower our students with a hands-on approach. From the start, students are placed in an agency environment. They get to test out their learnings in live agency engagements with real-time budgets. echoVME (Digital Marketing and social media agency) as the parent company with 8+ years of experience working with different industries offer our students the ideal opportunity to implement and practice Digital Marketing. echoVME works with top brands like GRT, JCS, SPR, infinitheism, etc.
How do I know that this program’s curriculum is the best?
The curriculum is outcome-based. Apart from the theoretical aspects of the course, the curriculum will test you with live projects that prepare you for the agency life ahead and provides full exposure to the ongoings in a Digital Marketing company. You will also have access to guest lectures from eminent personalities in the field. It equips you with the expertise to deal with any Digital project that may come your way. We don’t just teach you, we make you industry ready!
Who can take this course?
All students who are enrolled in college, entrepreneurs and businessmen/businesswomen who want to expand their business, mid-level managers, homepreneurs, and freelancers in the industry who want to enhance their marketing knowledge would benefit from this course.
Can I get a refund?
There is strictly no refund policy before, during, or after the course.
Do you provide a demo class?
Yes, we provide a demo class.
Who will teach us Digital Marketing Course?
Your faculty will include stalwarts in the various fields of Digital Marketing who are industry practitioners and have a proven track record within their specialization. We will include guest lectures from Industry leaders like Sorav Jain who is amongst India’s top Digital Marketers.
How do I start my course?
You will receive your login credentials after the payment. All the details regarding the classroom courses will be intimated in a timely manner. The course online would be in the form of a live classroom and all the necessary study materials for the class will be made available through the LMS (learning management system).
How do I get help with assignments, grading/course content?
You can always reach out to our faculty and experts for doubts. There will be dedicated times allotted where students can get their doubts cleared.
How many assignments are in a course? Are there exams?
There will be assignments after every module that will be validated. Practical exams and quizzes will be conducted regularly.
Will you provide study material also?
Yes, all study materials will be made available to the students, through various modes like the LMS and worksheets.
Do I need to know any programming language?
No, there is no need for programming language proficiency.
I am a businessman & want to start an online business. How can you help me?
Apart from the course content, the numerous real-life case studies, guest lectures, and live sessions with world leaders in Digital Marketing along with the practical application of all your skills will help you scale your business digitally.
Is Digital Marketing a successful career opportunity for a Fresher?
Digital Marketing is one of the fastest-growing industries in the world. Freshers who seek a future proof career in marketing would benefit from the course. Some significant job roles that you can take up are mentioned below:
- Social Media Executive
- Digital Marketing Strategist
- SEO Expert
- Content Writer
- Client Service Executive/ Account Manager
- Copywriter
- Media Planner
- Business Development Executive
Do You Need a Technical Background to Learn Digital Marketing?
All technical aspects of Digital Marketing will be taught in class. There is no prerequisite for preliminary background technical knowledge. Students are required to have only basic computer knowledge and English proficiency, as all modes of instruction will be in English.
Do You provide an internship?
Yes, Internships will be provided for all students who show promise in their course performance.
Would my business benefit from digital marketing?
Enforcing efficient Digital Marketing Strategies will help scale up your business many folds and reduce the overall cost for marketing. By utilizing the apt digital marketing strategy, businesses can maximize their net spend. Business enterprise can reach more than 1000 people for its products and services for a lesser price than through direct mails and television ads, as these cost more.
How many students will be there for one batch?
Our batches are decided based on the student-faculty ratio. Our focus is to give every student an equal chance to shine. The number of students won’t compromise on the quality of the sessions.
I have experience in Traditional Marketing; can I shift my career to digital marketing?
Of course, Digital Marketing is the way of the future. Adding this niche qualification to your expertise will heighten your chances in attaining a job in the future.
How long do I have to finish? When does the course end?
You will have 3 months to complete the course.
When does the course start?
The course starts on 23rd January 2021
Placement Partners
